Recommendation:

All students who live in campus dorms should complete a survey comparing current Michigan students' sustainability behavior to that of students 50 years ago.In doing so, the University could leverage intergroup social norms, which could promote and sustain sustainable behaviors.

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Supporting Research: This recommendation is grounded in the research from Ferguson et al (2011)​, which compared two groups of college students on their sustainability behavior.

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Methods: One group compared university students' sustainability behavior to that of students 50 years ago, while the other group compared university students' sustainability behavior to that of students 50 years in the future.

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Results: The study showed that students who were compared to students 50 years in the past showed greater willingness to engage in sustainable behavior than those who were compared to students 50 years in the future.

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